Consistency is what makes social media useful to a company, and it's also what is missing most often. The problem is rarely creativity: it's organisation.
Batch production
Instead of creating one post a day, you produce a month in a week. Define three or four editorial pillars, write the copy in bulk, generate visuals in series with a consistent style, approve everything in a single session.
Templates, not blank pages
A template kit (post, carousel, Reel cover) removes repeated decisions. AI helps populate templates with variants, not reinvent the format every time.
Approve once
A monthly review with the company's decision-maker is worth more than ten hasty approvals. The calendar becomes a shared document: what goes out, when, on which channel.
Measure little, but well
Three numbers a month are enough to correct course: reach, interactions, requests generated. The rest is noise.
- Social
- Metodo
