A photo set has fixed costs: location, equipment, people, time. For many products it is still the right choice. For others, 3D and video generation offer a concrete alternative.
When it's worth it
- The product doesn't physically exist yet, or exists only as a sample.
- You need many variants (colours, materials, environments) with the same quality.
- The product is small, reflective or hard to photograph well.
- The content needs frequent updates.
When it isn't
- The value lies in people: testimonials, real faces, service.
- You need to faithfully document something that exists (a venue, a construction site).
- The category requires real photographic evidence for regulatory reasons.
The ORBIT method
We start from real references and exact dimensions, build the product in 3D, define light and environment, then animate. The result is a master from which all formats derive, updatable when the product changes.
- Video
- 3D
