Branding · Brand identity concept
Three creative directions explored in one week, one developed into a complete system.
ORBIT ConceptOriginal demo content created by ORBIT as a concept. It does not refer to real clients, brands or results.
ORBIT Concept
The concept
Visual identity concept for an imaginary mineral water. It shows how AI-assisted exploration allows comparing several directions before choosing.
The starting point
Position a simple product on a crowded shelf with an identity recognisable from afar.
The approach
Moodboard, three directions (mineral, glacial, essential), development of the chosen system: palette, typography, pattern, label and digital applications.
What was produced
- Brand kit
- Label and packaging concept
- Social applications
Next project
Retail chain — virtual assistant
ORBIT Concept
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