Advertising · Integrated campaign concept
A multi-channel campaign concept: key visual, 15" video and adaptations for every platform.
ORBIT ConceptOriginal demo content created by ORBIT as a concept. It does not refer to real clients, brands or results.
ORBIT Concept
The concept
Integrated campaign concept for an imaginary sportswear brand. It shows how a single creative idea is adapted into video, statics, carousels and a landing page.
The starting point
Launch a collection with a strong idea, keeping consistency across channels with a contained production budget.
The approach
'Continuous motion' concept: generated subjects in urban environments, kinetic typography, blue-black palette. All formats derive from the key visual.
What was produced
- Key visual
- 15" video + 6" cut
- Set of statics and carousels
Next project
Skincare bottle — 3D spot
ORBIT Concept
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